Dairylea sought to revive its role in family life by transforming their cheese triangles into prompts for fun, shared moments. The challenge was creating a vibrant, attention-grabbing campaign that sparked interactivity and encouraged families to embrace spontaneous play in their everyday routines.
SOLUTION
Using bold motion design, cheerful colour grading, and playful editing, I brought the “We Dareylea You” concept to life with lively visuals and joyful animation. The result was a lighthearted, shareable ad that invited families to engage, laugh, and connect; making cheese an excuse to play.
TESTIMONIAL
This bold campaign encourages people to reconnect to their inner child in a fun and original way which feels perfectly in keeping with the Dairylea brand.
— Patrick Bochet, Marketing Director for Meals at Mondelēz International
PROCESS
RESULTS
8MPACKS SOLD
848FACEBOOK VIEWS
8FACEBOOK REACTIONS
CREDITS
Account Manager: Sixtine Chevant
Senior Creative: Bill Hibbins
Senior Designer: Neil Carding
Motion Designer: Joshua Rodrigues