The campaign required an engaging animation to highlight personalised gifting through unique, digitally interactive packaging. My task was to visually showcase the innovative concept—emphasizing customisation and technology, with a dynamic 3D animation suitable for social media.
SOLUTION
Leveraging Cinema 4D and Octane, I modeled Toblerone’s packaging to produce a playful, spinning animation. This approach captured audience attention, highlighted the interactive QR-based personalisation, and aligned visually with Toblerone’s distinctive branding, effectively driving consumer engagement.
TESTIMONIAL
Personalisation is about individualism, differentiation and emotion. It gives customers exactly what they want, and engages them in a meaningful way.
— Richard Houseago, Head of Customer Development at Mondelēz WTR (World Travel Retail)
PROCESS
RESULTS
500KCONSUMER INTERACTIONS WITHIN 24HRS
1.8KAPI CALLS PER MIN AT PEAK
2 DAYSCAMPAIGN ACTIVATION PERIOD
CREDITS
Creative Director: Rob Griffiths
Motion Designer: Joshua Rodrigues