In the crowded active nutrition space, Pro2Go needed an exciting relaunch to engage health-conscious adventurers beyond the gym. The challenge lay in crafting an energetic visual identity that cut through noise; requiring fast-paced editing and seamless integration of new brand visuals such as brush strokes.
SOLUTION
I delivered a visually striking campaign through high-tempo editing and animated brushstroke graphics which emphasised Pro2Go’s reinvigorated brand energy. Bold typography, dynamic transitions, and vivid colour grading brought the “life adventurer” spirit to life, driving impact and audience connection.
TESTIMONIAL
PRO2GO is a new brand launched by SCI-MX Nutrition, backed with a £5 million campaign to drive awareness and instore visibility.
— Diana Budureanu, Assistant Brand Manager at Sci-MX Nutrition
PROCESS
RESULTS
6.2KFACEBOOK VIEWS
15FACEBOOK REACTIONS
12FACEBOOK LIKES
CREDITS
Planner: Esme Noble
Creative Director: Rob Griffiths
Design Director: Chris Dorn
Typography Designer: Craig Black
Motion Designer: Joshua Rodrigues