CREME EGG

HUNT FOR THE WHITE CREME EGG

CLIENT

Mondelēz International — Cadbury Creme Egg

SCOPE

Motion Design

CHALLENGE

Cadbury Creme Egg faced the challenge of driving excitement and urgency around the limited-time “Hunt for the White Creme Egg” campaign. The motion design had to cleverly engage a media-savvy audience who actively skip ads, compelling them to seek hidden clues within social posts and branded advertisements.

SOLUTION

Utilizing an striking glitch transition animation, I created visuals that immediately captured attention and emphasized the campaign’s intriguing hidden-egg mechanic. This dynamic, visually appealing motion design encouraged active participation and drove positive brand engagement among Cadbury’s target market.

TESTIMONIAL

We’ve seen great results following the launch of our Creme Egg Hunting Season. It’s a uniquely collaborative campaign which should really grab people’s attention.
— Declan Duggan, Senior Brand Manager at Mondelēz