Video Editing, Compositing, Colour Grading, Motion Design
CHALLENGE
Cadbury’s “Buy a Legend, Win a Legend” campaign aimed to surpass previous engagement levels by humorously showcasing surprise celebrity encounters. My challenge was crafting a memorable ad; requiring seamless duplication of talent and integration of motion graphics within live-action scenes.
SOLUTION
Through precise compositing, I enhanced the comedic storytelling by convincingly duplicating Gary Neville on-screen. Additionally, motion tracking allowed me to seamlessly intregrate title graphics onto the moving footage, creating an engaging visual experience that elevated brand enthusiasm and audience reach.
TESTIMONIAL
As part of this year’s push, we’ve worked to create a fun, humorous social campaign which harnesses our Premier League partnership in a relevant and meaningful way.
— Lyndsey Homer, Brand Manager at Cadbury Dairy Milk (Mondelēz International)
PROCESS
RESULTS
95KFACEBOOK VIEWS
1.5KFACEBOOK REACTIONS
27FACEBOOK COMMENTS
COLLATERAL WORK
CREDITS
Creative Director: Rob Griffiths
Motion Designer: Joshua Rodrigues